Additionally, I found setting up these apps to be a bit of a hassle. Outside of the FitStar coaching, most of these apps require setup through your phone to work correctly. And instead of, say, opening your phone’s Starbucks app to sync your gift card to your Ionic, you need to open the Fitbit app, tap on the Ionic icon, go to Apps, tap on the gear next to the Starbucks icon, and then input your gift card number. For a company that has a pedigree of simple, easy-to-use software, it's remarkably cumbersome. Also, the Ionic lacks voice recognition like Siri or Google Assistant, and it currently doesn't have an LTE option like the newly announced Apple Watch Series 3 , so don't expect to make phone calls or respond to messages on this device. The Ionic also isn't cheap, retailing for $299—far more than Fitbit’s other wearables.